In 2006, a Nissan marketing executive had a truly insane idea to create a competition and an “academy” to turn gamers into race car drivers. Darren Cox saw an untapped market of potential car-buyers in Gran Turismo enthusiasts – the popular PlayStation racing simulator that first came on the market in 1997. And in the third year of the “GT Academy,” an actual star emerged in a 19-year-old British kid named Jann Mardenborough, who would go on to become a professional driver, just like he dreamed. It’s a fine and lucrative idea for a movie — an inspirational underdog story in which brands like Nissan and PlayStation, a Sony company which also owns the studio behind the movie, can take partial
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