The model, beauty mogul, and wife of Justin Bieber has teamed up with Gap on "The Hailey Jean," a limited-edition capsule collection inspired by her personal collection of vintage Gap denim and her go-to '90s style. The line launched Thursday, July 16, both online and in select Gap stores, and it didn't take long to sell through.
The capsule features two silhouettes: the Extra Baggy Jean and the Low Rise Loose Jean, each priced at $89 and available in three washes: light, medium, and midnight indigo. Bieber worked directly with Gap's design team to rework two vintage pairs from her own closet into modern versions of the brand's iconic fits.
"1996 has always felt iconic to me because there was something so effortless about that era and the way people wore denim," Bieber said in a statement. "We wanted the campaign and the product to capture that same feeling in a way that felt modern, understated and personal."
In the meantime, shoppers looking for a similar look have options. Gap's Mid Rise UltraSoft Studded Baggy Jeans, a bestselling medium-wash pair with a comparable '90s silhouette, are currently marked down more than 70%, from $99.95 to $29.
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