Just a couple of years removed from regional Mexican music’s debut on the Billboard Hot 100, there’s at least one common thread running through the genre’s sudden surge in mainstream popularity: Independent labels, not the majors, are leading the way. It was a big deal when, in May 2021, Gera MX and Christian Nodal‘s country-tinged “Botella Tras Botella” became the first regional Mexican song to hit the Hot 100, where it debuted at No. 60 — and the genre’s presence on the chart has only exploded since. Overall, música mexicana is having a record year, with consumption for the genre jumping 42.1% so far in 2023, topping
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