Jordan’s soaring tourism sector ...Middle East

Jordan has become a popular travel destination in the Middle East. It was ranked the sixth Arab country in the 2022 Travel and Tourism Development Index and listed within the top 10 tourist destinations in 2023 by the US Tour Operator Association. Maria Quintero, HVS’ associate – consulting and valuation, provides insights into Jordan’s success and the factors that make it an appealing choice for travelers worldwide.

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