NBCU Uses Tokyo Olympics, BravoCon to Navigate Weak TV Upfront (EXCLUSIVE) ...Middle East

In a tough moment for the economics of TV, NBCUniversal went to market with a greater emphasis on big tentpole events and a little less on individual TV shows and specific networks. The Comcast-backed media conglomerate believes advertiser interest in larger properties such as the 2024 Olympics, a planned celebration of the 50th season of […]

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