AI’s role as fashion design assistant: Tommy Hilfiger, AI Fashion Week, and Text-to-Design ...Middle East

Artificial intelligence (AI) is cementing its pivotal role in shaping the fashion’s future. The technology is set to add anywhere from $150 billion to $275 billion to apparel, fashion and luxury sector operating profits in the next three to five years, according to McKinsey.  One of the ways in which this will happen is likely through the adoption of AI as a design assistant.  Brands like Tommy Hilfiger are encouraging this shift. In this year’s Metaverse Fashion Week held in March, the American clothing brand hosted an AI design contest. The goal was to create a digital fashion item in the classic Hilfiger style. The winning design was made into a digital wearable, available for purchase on

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