Threads benefited from the Instagram user base, which doesn’t seem to be sticking around Threads reached 100 million sign-ups within just five days of launch, with Mark Zuckerberg celebrating every step of the way, but the actual usage of Meta’s Twitter clone appears to have fallen off the proverbial cliff, data analysis has shown. Zuckerberg chose to launch Threads as an Instagram spinoff, prompting the photo platform’s user base to register for the text app when it launched on July 6. The cross-promotion helped the new platform reach ten million users in just seven hours, with Zuckerberg excitedly live-posting
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