Ethara CEO Saif Al-Noaimi claims new events firm will deliver ‘unrivalled experiences’ ...Saudi Arabia

Saif Al-Noaimi is always on the move, as befits someone who oversees the Formula One Abu Dhabi Grand Prix. “I check everything out, over the weekend, and before the weekend,” the chief executive officer of the newly formed events company Ethara, told Arab News. “It’s part of our quality assurance and control to make sure that all of our products meet our standards and our expectations.”

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