As part of Morocco's vow to pioneer the car manufacturing sector in Africa, the North African kingdom launched its first car brand in an unprecedented royal celebration. On Monday, the Moroccan monarch Mohammed VI examined the first model of the "Neo Motors" car, a long-awaited reveal of the first originally Moroccan car, reported local media Neo Motors is currently in the process of opening an industrial complex in Ain Aouda, a few kilometres outside of the capital of Rabat. The plan will be dedicated to manufacturing vehicles for both the local market and for export creating over 500 job opportunities. Nassim Belkhayat, the Moroccan entrepreneur behind the company,
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