Yes, your luxury guests are also digital-first. Are you serving them on their terms? ...Middle East

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In the hotel industry, the concept of a digitalized guest experience is somewhat controversial in the luxury sector. When encountering the idea that a guest would be notified via their phone of an offer to upgrade their room, the luxury hotelier’s response is often that digital engagement erodes their brand of interpersonal service. But with technology playing an ever-increasing role in our lives, it is high time to dispel the myth that digital interaction with guests is somehow at odds with luxury hotel experience.

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