Radisson Hotel Group has launched the next phase of its comprehensive digital transformation with the introduction of a successful customer-first and innovative digital strategy based on immersive and localized experiences. Thanks to advanced hotel digital replicas, guests can now view the Group’s hotels virtually from their laptops, mobile phones, and VR headsets. The Group’s forward-thinking localization strategy includes online journeys in 29 languages, personalized for more than 60 regions, a new record in the hospitality industry. Radisson Hotel Group is one of the first adopters of these ground-breaking technologies driving increased customer engagement and booking conversions.
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