Electronic cigarette company Juul has reached a multimillion dollar settlement with six states and the District of Columbia to resolve multiple lawsuits alleging it illegally targeted young people with its advertising campaigns. Without admitting to any wrongdoing, Juul agreed to pay out $462 million in the multistate settlement, whose plaintiffs were California, Colorado, D.C., Illinois, Massachusetts, New Mexico and New York. The states alleged the company deliberately targeted young people with fruit and candy-flavored e-cigs, as well as through social media and influencer marketing. They had pointed to how Juul gave away free samples at events like music festivals to specifically
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