Despite the inclement weather, Visit Mendocino County’s annual meeting, held at the Little River Inn on Jan. 11, welcomed a full house, including elected officials, vintners, cannabis industry leaders and members of the lodging, restaurant, arts and events industries. One of the highlights of the all-day event was a rare visit to the region by Caroline Beteta, president and CEO of Visit California – the non-profit agency tasked with marketing the state as one of the world’s go-to travel destinations. Beteta is also the strategic adviser for the Governor’s Office of Business and Economic Development and is considered to be the principal voice for the state’s tourism and travel industry. She h
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