Story at a glance As consumers look to support businesses that align with their values, a new Yelp tool aims to make this effort easier by allowing businesses to self-identify as veteran-owned. Internal data show searches for veteran-owned businesses jumped by over 100 percent in the third quarter of 2022 compared with 2021. Yelp is also launching a new resource hub for veteran-owned businesses. Yelp launched a new feature making it easier for users to support veteran-owned businesses ahead of Veteran's Day on November 11. The new free tool will allow business owners to self-identify as veteran-owned on their Yelp page, while all businesses that select the
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