The Egyptian Tourism and Antiquities Ministry, represented by the Tourism Authority, contracted the American company “McCann” to implement a new promotional campaign for Egypt under a media strategy for tourism promotion prepared by an English-Canadian alliance last year. This comes in light of the global political and health developments that the world is witnessing, which cast a shadow on the tourism movement in the world. The CEO of the authority Amr al-Kady said that the company will implement some plans through various promotion mechanisms and different, creative ideas, alongside the preparation of advertising materials and publications on social media platforms and various websites. Th
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