About one-third of Americans between the ages of 65 and 74 have lost at least some of their hearing, and after 75 that rises to nearly half. Most of these people don’t get hearing aids; indeed, among those with hearing loss age 70 or older, less than one-third have ever even tried hearing aids. Some of these older people are probably stubborn or in denial, but the biggest obstacle is cost. Hearing aids cost a fortune, and Medicare doesn’t cover them. Typically, a pair of hearing aids will sell for $4,000–$6,000.Congress did something about this in 2017 when it passed a bipartisan bill allowing for the over-the-counter sale of hearing aids, which, thanks to the advent of smartphones and other
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