Shiraz is Moroccan, Wafa is Lebanese, Leila is from Egypt, Abir is from Qatar, and Hiba is from the UAE. All over the Arab world, these young businesswomen share two common points: they gather millions of followers on Instagram and Tiktok, and they generate profit by sharing their recent fashion purchases from online fast-fashion outlets. Among them, Chinese-based e-commerce group Shein is winning the heart of young audiences thanks to its ultra-cheap prices, easy shipping terms, and daily renewal in trendy clothes, accessories, and beauty products. "In the Muslim-Arab world, Shein developed clothing lines adapted to religious imperatives, featuring a corner dedicate
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