Harrods Managing Director Michael Ward said that Harrods uses artificial intelligence (AI) and takes advantage of available data to reach millions of consumers around the world in light of the trend towards virtual platforms for shopping. During a dialogue session with Francine Lacqua on Bloomberg TV Wednesday morning, as part of the Qatar Economic Forum, Harrods Managing Director said that we are trying to take advantage of technological development, but we only send to customers the products that they really need. He explained that the COVID-19 pandemic had affected the consumption pattern, as consumers switched to shopping via virtual platforms, which they have accompanied to reach th
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