Abu Issa Holding and the global brand Wella, recently launched the highly anticipated product 'System Professional', delivering high end transformative hair care. System Professional is not just any hair product, it is a product built by scientist, targeting solutions that addresses the specific needs of the hair that feels healthier and more replenished. The event was hosted under the patronage of Ashraf Abu Issa, the Chairman and CEO of Abu Issa Holding, followed by the general manager of Wella Qatar Dory Roustom, and the global artist of Wella Professionals Hisham Beaini, where he showcased the art of hair styling with Wella models, and talked about the launched products, and how it is
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