尼尔森报告揭示AANHPI电视内容及观众价值不断提高 ...Middle East

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尼尔森报告揭示AANHPI电视内容及观众价值不断提高
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尼尔森与Gold House合作揭示关于AANHPI主导电视内容的新见解 纽约2023年4月25日 /美通社/ -- 受众测量、数据和分析领域的全球领先机构尼尔森（Nielsen）今天发布了《2023年亚裔美国人、夏威夷原住民和太平洋岛民多元化情报系列报告》。这份报告指出，AANHPI观众观看的流媒体内容比一般人群多约27%；AANHPI在流媒体平台获得的代表性最高，屏幕份额超过10%。此外，这份报告显示，在顶级流媒体平台中，亚裔主导的内容可连续观看性得分很高，而广告主有机会更好地吸引AANHPI观众。...

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