What brands like Reebok can learn from Hollywood reboots ...Middle East

Economy by : (Quartz) -
Earlier this summer, Fox launched a new version of Fantasy Island, the television show that first aired from 1977 to 1984. It’s one of the dozens of reboots in the works: the new version of Sex and the City is currently filming in New York, and the reprise of Gossip Girl premiered on HBO Max in July.Even filmmakers like Steven Spielberg, known for their originality, cannot resist the lure of revisiting old hits: His remake of West Side Story will open in theaters on December 10.The entertainment industry loves reboots for the same reason it relies so heavily on sequels and franchises. They arrive with built-in pre-awareness, and they can leverage a base of existing fans for success.Read the

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