Last month, food delivery platform Zomato unveiled new ads with Bollywood stars Katrina Kaif and Hrithik Roshan in a bid to showcase its star treatment of all its customers. What many viewers took to Twitter to point out instead was the accidental portrayal of the plight of overworked delivery workers. In one ad, the worker’s face falls when he is unable to stay and take a selfie, because his phone pings with the next delivery.But the conversation around the long hours and low pay didn’t begin with those ads. Instead, as the buzz around delivery app valuations heightened in recent months ahead of Zomato’s July IPO, a number of social handles whose users say they are delivery riders have been
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