India’s passenger car market is predictably huge—and worth around $30 billion—but it’s a tough nut to crack.US auto giant Ford is the latest major company to run into difficulties. On Sept. 9, it announced it will completely shut down manufacturing operations in India, after 20 years of unsuccessful operations. In the financial year that ended on March 31, 2019, Ford sold just 93,000 units, capturing a mere 2.75% of the market. In comparison, the country’s largest car manufacturer Maruti Suzuki, has over 50% of the market, which saw 2.7 million personal vehicles sold in the financial year ending in March.https://datawrapper.dwcdn.net/c9KPq/1/Read the rest of this story on qz.com. Become a me
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