Netflix CMO Bozoma Saint John says we should trust our intuition over data ...Middle East

Netflix has attributed much of its success to big data. Using analytics to predict viewing patterns has catapulted the 24-year-old entertainment company to the top of the video streaming wars, with over 209 million current subscribers. But one of its top executives believes in a different strategy.Addressing luminaries from tech and business at the TED conference earlier this month, Netflix chief marketing officer Bozoma Saint John, who argued that we need to free ourselves from “the endless weight of data” that “keeps us bound so that we can’t move into the future.”Freedom, she argued, comes with honoring our instincts. “I am here to recruit you to a liberation movement,” she said.Read the

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