How small businesses can reach Gen Z customers ...Middle East

Despite their reputation for being slaves to the digital experience, the Generation Z consumer is not an all-Amazon, all-the-time shopper.These up-and-coming consumers are very rapidly representing a larger slice of retail spending. Indeed, this generation, many of whom are still in their teens, already spends more than $140 billion every year, according to consultancy Barkley Inc. And that’s not counting another $127 billion that doting family members spend on them annually.The members of this demographic are numerous, too. Morgan Stanley predicts that by 2034, Gen Z (also known as the “iGen” or “post-millennials”) will be 80 million strong and represent the United States’ largest generatio

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