NYC needs another ‘I Love NY’ campaign to bring Broadway back ...Middle East

As Broadway claws its way back from an 18-month COVID shutdown, it could use a snappy new television commercial that captures the excitement of live theater. Currently, New York City is sinking $30 million into something called “NYC Reawakens,” which sounds like a slogan for Sleepy’s. So far, the results are a mixed bag.  The...

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