New events such as surfing and skateboarding that made their debut at the Tokyo Olympics lifted the Games' viewership, particularly in Brazil, the International Olympic Committee said on Tuesday, playing down any impact from the lack of spectators. The bullish projections presented by the sports body on Tuesday contrasted with early ratings data https://www.reuters.com/lifestyle/sports/why-tv-audiences-are-tuning-out-tokyo-olympic-games-2021-07-30, which indicated the Tokyo Games are currently the least watched Olympics in recent history across Europe and the United States.
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