Let the fashion Olympics begin ...Middle East

Economy by : (Quartz) -
At the opening and closing ceremonies of the Tokyo Olympics, the eyes of the world will be on the athletes—and their clothes.Fashion has become part of the games through the national uniforms teams wear while marching into the stadium. Today, companies such as Ralph Lauren (for the US), Armani (Italy), and Lacoste (France) dress the Olympians of their respective countries, while other teams may enlist well-known foreign names to create their looks. The clothing itself can now be a subject of cultural pride, or shame.It wasn’t always that way. For one thing, in the Olympics of antiquity, athletes competed nude. Even upon the modern revival of the games in 1896, there weren’t set uniforms, inc

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