Tokyo 2020 Olympics sponsor Toyota will not run Games-related TV commercials because of lacklustre public support for the Olympics, with two-thirds of Japanese doubting a safe Games can be held during the Covid-19 pandemic, local media reported. Chief Executive Oficer of Toyota Motor Corp, Akio Toyoda, will not attend the opening ceremony, the Yomiuri newspaper reported on Monday. Toyota did not immediately respond to a request for comment. Some 60 Japanese corporations who have paid more than $3 billion for sponsorship rights to the postponed 2020 Olympics now face a a dilemma of whether or not to tie their brands to an event that has so far failed to win strong public backing. Two-thirds
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