The Amazon.in marketplace has witnessed an exponential increase in customer base in tier II cities and smaller towns since the coronavirus-induced lockdowns last year, Pranav Bhasin, Director, MSME and Selling Partner Experience, Amazon India, said. Work-from-home and online schooling enablers are in high demand, besides personal grooming, wellness and grocery products as more customers are getting online for their shopping needs since mid-2020, he added. In an interview to PTI, Bhasin said, "In the last 15- 18 months, we have seen a lot of customers move online, not just in the tier I & II cities but also in smaller towns. Today, 65 per cent of customer orders and over 85 per cent
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