Kim Kardashian West’s underwear and shapewear company, Skims, has landed a deal with the US Olympic team to provide underwear, loungewear, and sleepwear to all 626 female Olympic and Paralympic athletes competing for the US squad in Tokyo.It’s a victory for the nearly two-year-old company, even if Skims products might not be visible on athletes as they compete or ascend the medal stand. The deal gives more credibility to the young brand, which bills itself as providing functional undergarments that both shape and stretch with their wearer. And Skims, which sells online and through retailers such as Nordstrom and Selfridges, will get the chance to sell the pieces to the public exclusively on
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