BRUSSELS: The Irish Council for Civil Liberties (ICCL) on Wednesday will file a lawsuit in a German court against IAB Tech Lab for allegedly breaching EU privacy rules.At issue is real-time bidding systems, the core of today's online advertising industry and through which companies such as Alphabet unit Google and publishing groups sell ads through a bidding process.The method, which collects people's browsing history and broadcasts it to hundreds or thousands of companies so they can auction and place ads, is used by member companies of the Interactive Advertising Bureau (IAB), which has more than 650 members. IAB Tech Lab is the affiliated standard-setting body for IAB.Critics say browsing
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