India drops a Chinese apparel giant as its Tokyo Olympics sponsor after social media backlash ...Middle East

This post has been updated.Following harsh criticism on social media, the Indian Olympic Association (IOA) on June 9 said it had ended its contract with China’s Li-Ning for the sponsorship of sports attire, and travel and playing kits for India’s Tokyo Olympics contingent.The 100-member team from India that will participate in the event that starts on July 23 will now be wearing sports apparel with no brand name on it.Read the rest of this story on qz.com. Become a member to get unlimited access to Quartz’s journalism.

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