There’s no shortage of advice on whether to focus or diversify as a company, along with examples of which companies have done what correctly. However, the bulk of the discussion centers on massive global conglomerates (the Disneys or 3Ms of the world) as opposed to discussing how to tackle this dilemma at the earlier stage of a company’s growth. This is largely because conventional wisdom says the key to early success involves laser-like focus on a specific market, product and client base, cracking that, and then expanding.But the benefits of diversification don’t have to be limited to later-stage or larger companies. While it’s not a risk-free strategy, diversifying early isn’t just a path
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