Recent privacy changes in the digital ad industry will mainly benefit people in rich countries ...Middle East

People who browse the web on personal computers and Apple devices are about to gain a bit of privacy online. That’s because major tech companies are making it harder for advertisers to use two key technologies that allow them to track individuals across the web: third-party browser cookies and Apple’s ID for Advertisers (IDFA).  As a result, advertisers will have much less power to gather mountains of granular data on what individual web users read, view, and buy online.Tech giants—mainly Apple, Google, and the non-profit Mozilla Corporation that runs the Firefox browser—are making these changes in response to widespread public backlash against tech companies snooping on internet users, as w

Hence then, the article about recent privacy changes in the digital ad industry will mainly benefit people in rich countries was published today ( Thursday 13/05/2021 - 07:31 PM ) and is available on Quartz ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.

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