Mattel turning old Barbies, Matchbox cars and MEGA Bloks into new toys ...Middle East

MAY 11: Toymaker Mattel is encouraging kids to return Barbies, Matchbox cars and MEGA Bloks they no longer play with to the company for recycling into new toys.The goal of the company's new 'Playback' program is to recover and reuse materials across all products and packaging by 2030, Mattel said as it announced the program this week."Mattel's Playback program is a great step," said Jim Silver, CEO of TTPM, a toy industry research firm. "The consumer is becoming more and more concerned about the future and becoming more eco-friendly; manufacturers are starting to step up and start to try and make the environment better."The company is encouraging consumers to ship their old toys back to Matt

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