US Army targets Generation Z with new animated commercials as obesity, other disqualifiers shrink its pool of prospects ...News

The US Army is trying to reach Generation Z through a new animated recruiting campaign emphasizing that you don't have to be “superhuman” to join, but only a small subset of its target audience is fit enough to qualify. The new social-media marketing campaign – “The Calling” – aims to pique the interest of young people who might not have considered themselves obvious candidates for Army service. “Young people see the Army as a distant star, a place that requires nearly superhuman level of discipline and excellence, and they do not see necessarily how that sort of perspective, or myth, what that has to do with what their interests, abil

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