PaliRoots: The Brand Preserving Palestinian Cultural Identity By Giving Back ...Egypt

Source: PaliRoots Facebook page With the recent violence in East Jerusalem, many have been trying to find ways to support Palestinian communities. Artists portray their feelings and activism in expressive, symbolic artworks, activists are creating content to raise awareness, and others are raising funds to support Palestinians. PaliRoots, a fast-growing business founded in 2016, is a Palestinian brand that aims to include and design key icons of Palestinian culture in various products in order to raise awareness about Palestinian identity worldwide. In the last four years it has managed to donate $USD 583,594.16 as a result of its partnership with seven different charities in Palestine. It a

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