Since its founding 27 years ago, Amazon has been consistently clear-eyed about human motivation.From understanding that readers would value selection and affordability over their neighborhood bookstores, to the power of free shipping as an incentive to sell Prime subscriptions, to promising investors huge future profits in exchange for anemic present growth, Amazon has bet on the power of rational, economically driven decision-making.But when it comes to splitting its stock, Amazon seems to eschew logical thinking and instead rely on folk wisdom.Read the rest of this story on qz.com. Become a member to get unlimited access to Quartz’s journalism.
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