The Igbos are one of Nigeria’s three main ethnic groups in a country of about 200 million. Based in Southeast Nigeria, this industrious and acephalous group has attracted a lot of attention from research in recent years. Most of it has focused on the success of Igbos in artisanal enterprise and informal training. Now their apprenticeship system has become a talking point.Most of the research on the Igbos’ success in business has been through the traditional cultural lenses of anthropology and sociology. My co-authors and I have sought to move beyond these cultural frames to a business and management lens— notably entrepreneurship.I have been studying Igbo entrepreneurship since 2008. In my e
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