Volkswagen has coopted “social distancing” for an ad, complete with a cutesy “distant” VW logo. Struggling to sell cars amid coronavirus-related factory shutdowns, the company seems to hope corporate virtue will find more buyers. Appealing to its customers to “follow the rules of conduct and hygiene with a lot of discipline,” the car company posted a 55-second spot earlier this week, glossing over exactly whose rules the viewer ought to follow in the spartan-looking ad. The company began shutting down its factories in Europe last week, and its Chinese plants are only now coming back online, so it’s not clear what the ad is supposed to
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