When Lou Montulli invented the cookie 1994, he was a 23-year-old engineer at Netscape, the company that built one of the internet’s first widely used browsers. He was trying to solve a pressing problem on the early web: Websites had lousy memories. Every time a user loaded a new page, a website would treat them like a stranger it had never seen before. That made it impossible to build basic web features we take for granted today, like the shopping carts that follow us from page to page across e-commerce sites.Montulli considered a range of potential solutions before settling on the cookie, as he later explained in a blog post. A simpler solution might have been to just give every user a uniq
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