On April 22, Levi’s® has launched a new spring campaign — “Buy Better, Wear Longer” — that raises awareness and speaks to our shared responsibility on the environmental impacts of apparel production and consumption. Featuring an inspiring group of changemakers — Jaden Smith, Xiye Bastida, Melati Wijsen, Xiuhtezcatl, Emma Chamberlain, and Marcus Rashford MBE — this multi-platform global ad campaign fuses Levi’s® longstanding commitment to making quality clothing that can last for generations with the passion of six icons and activists working on issues critical to the future of our planet.
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