Why in the world is Amazon opening a hair salon? ...Middle East

Economy by : (Quartz) -
Amazon is opening a new two-floor hair salon spanning more than 1,500 square feet in London’s Spitalfields neighborhood, known for upscale fashion boutiques and cocktail bars. Customers will be able to receive a full range of services, from cuts to highlights, texturizer treatments, and braids.But hairstylists who imagine the e-commerce giant muscling in on their business with a chain of shops probably need not worry. Amazon made clear in a press release it has no plans to open other locations. Instead, Amazon Salon will allow the company to indulge in one of its favorite pastimes—testing technology in real life—and the ultimate customer may not even be the general public but the beauty indu

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