At a certain point in its lifecycle, every industry faces its moment of reckoning with growing pressure to transform due to factors such as increasing competition, changing consumer preferences, government policy, and other secular headwinds. The transformation usually takes the shape of improved supply chain discipline as well as streamlining business operations in order to achieve better operating margins. For the oil and gas industry, the moment of truth has finally arrived. Years of weak benchmark prices, shrinking margins and massive…
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