Canada is the next stop for Nigeria’s first bus-hailing startup ...Middle East

For many homegrown businesses in Africa, expanding beyond the continent has historically been considered a daring move.African startups have a long-standing record of choosing neighboring African countries for their international debut instead. Even after record-smashing investments in recent years, penetrating a non-African market is still a long shot for many local companies.Lately, this long-purported risk is changing. Instead of looking for growth opportunities in neighboring countries, some companies are actively skipping continental expansion and heading directly to overseas markets.Read the rest of this story on qz.com. Become a member to get unlimited access to Quartz’s journalism.

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