Crossing Cultures: How K-Pop and Korean Drama Took Egypt By Storm ...Egypt

BTS performs during the 2020 MTV VMAs on August 30. (via Reuters) They call it the rise of a new global culture. For the past few decades or so, Western music dominated our radio channels, pop culture and films, but the ‘Hallyu’, the global wave of love for Korean music, television and film, has taken Egypt by storm. Many will remember that South Korean director Bong Joon-ho’s film Parasite became the first non-English language film to win best picture at the Oscars in 2019. Yet, international appreciation for South Korean culture has been growing for some time. K-Pop group ‘Wonder Girls’ first cracked the US Billboard Hot 100 chart with their hit “Nobody” in 2009, and, since then, South Kor

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