After a 15-year skinny cycle, wide jeans are back ...Middle East

Economy by : (Quartz) -
The skinny jean is being pushed aside by a roomier new silhouette, following a 15-year reign that began when it supplanted bootcut jeans in the mid-2000s.Jeans with a looser fit and a higher rise have already been gaining popularity for a few years. Now they’re registering substantial sales at mass-market denim leaders such as Levi’s and American Eagle Outfitters, suggesting it’s more than a niche trend. Wider jeans are officially mainstream again.Levi’s CEO Chip Bergh has talked about the growing appetite for more relaxed fits over the past year. On a call yesterday with investors and analysts to discuss the company’s recent performance, he said the shift was one of the factors driving a “d

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