Clearing the air ...Middle East

At the height of the first movement control order last year, sharp-eyed individuals would have noticed a rising trend in the number of “influencers” peddling items such as diet pills and waist-trainers, among other things, on social media. The prevalence of these fitness marketing gimmicks has only compounded in the months that followed.Call it a coincidence or a well-timed entrance, a doctor and a physiotherapist had already decided they have seen enough problems and misinformation several months before the pandemic even began in the country. The two then began Barbell Machas, a fitness podcast on Soundcloud and Spotify.“Though there is a huge supply of fitness-related information, the exis

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