Indian e-commerce to define next decade of consumerisation: EY-IVCA ...Middle East

Indian e-commerce and consumer internet companies are deepening their impact across most sectors from agriculture to health and education with the right intervention of innovative technologies to bring in much-needed democratisation and efficiencies. The past five years have seen an expansion in the breadth of services available at fingertips providing greater convenience and access, according to the recent EY-IVCA India Trendbook 2021.

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